RECOMPETE

Industries / ADVERTISING AGENCIES · NAICS 541810

$1.8 billion in advertising agencies comes off the board in the next 180 days.

49 advertising agencies contracts reach the end of their period of performance before April 3, 2027. Every one is work the government still needs done, held by someone who has to win it again.

Order
DaysExpiresValueIncumbentBuying officeContract
20
Closing
2026-10-25$332KCROSBY MARKETING COMMUNICATIONS INC.Animal and Plant Health Inspection Service12639525F0968
26
Closing
2026-10-31$1.2MLMD AGENCY, INC.U.S. Coast Guard70Z02325F09220002
27
Closing
2026-11-01$2.2MBETAH ASSOCIATES, INC.Office of Justice Programs15PBJA26F00000003
27
Closing
2026-11-01$1.5MBETAH ASSOCIATES, INC.Office of Justice Programs15PJDP26F00000001
27
Closing
2026-11-01$1.1MBETAH ASSOCIATES, INC.Office of Justice Programs15PNJD26F00000001
27
Closing
2026-11-01$750KBETAH ASSOCIATES, INC.Office of Justice Programs15PVCD26F00000006
27
Closing
2026-11-01$102KBETAH ASSOCIATES, INC.Office of Justice Programs15PSMA26F00000001
27
Closing
2026-11-01$93KBETAH ASSOCIATES, INC.Office of Justice Programs15PAAM26F00000003
27
Closing
2026-11-01$83KBETAH ASSOCIATES, INC.Office of Justice Programs15PBJS26F00000004
28
Closing
2026-11-02$1.6MLMD AGENCY, INC.U.S. Coast Guard70Z02325FCGRC0004
35
Closing
2026-11-09$71KPLAYFLY LLCDepartment of the ArmyW9124V25CA001
41
Closing
2026-11-15$109.7MDDB CHICAGO INC.Department of the ArmyW9124D26FA007
41
Closing
2026-11-15$77.6MDDB CHICAGO INC.Department of the ArmyW9124D26FA006
56
Near
2026-11-30$44.6MGSD&M LLCDepartment of the Air ForceFA300225F0018
56
Near
2026-11-30$13.1MGSD&M LLCDepartment of the Air ForceFA300225F0019
56
Near
2026-11-30$9.7MGSD&M LLCDepartment of the Air ForceFA300225F0006
56
Near
2026-11-30$249KJOYIFY LLCBureau of Land Management140L3926P0009
67
Near
2026-12-11$15.0MWUNDERMAN THOMPSON LLCDepartment of the NavyM9549426F7001
70
Near
2026-12-14$14.0MCROSBY MARKETING COMMUNICATIONS INC.Total Small BusinessOffice of the Assistant Secretary for Financial Resources75Q80121F80004
75
Near
2026-12-19$112.8MWUNDERMAN THOMPSON LLCDepartment of the NavyM9549426F7002
75
Near
2026-12-19$11.9MDDB CHICAGO INC.Department of the ArmyW9124D26FA034
84
Near
2026-12-28$747KLOUISIANA ASSOCIATION OF BROADCASTERSDepartment of the ArmyW912NR24C0002
87
Near
2026-12-31$95.8MTRUE NORTH COMMUNICATIONS INCFood and Drug Administration75F40123F19002
87
Near
2026-12-31$60.7MGSD&M LLCDepartment of the Air ForceFA300223F0007
87
Near
2026-12-31$13.1MMEDIACROSS, INC.Total Small BusinessDepartment of the NavyN3220524C4090
87
Near
2026-12-31$10.4MGSD&M LLCDepartment of the Air ForceFA300224F0017
87
Near
2026-12-31$5.9MBETAH ASSOCIATES, INC.Offices, Boards and Divisions15JPSS26F00000242
87
Near
2026-12-31$651KPCI PRODUCTIONS LLCDepartment of the Air ForceFA255026C0002
87
Near
2026-12-31$148KCAMPBELL & CO ADVERTISING AGENCY LLCHUBZone Set-AsideDepartment of the ArmyW9124V25CA002
95
Near
2027-01-08$50KUNITED HEROES LEAGUEDepartment of the ArmyW912LM26PA003
110
Near
2027-01-23$10.2MDAVIS MANAGEMENT GROUP INCWomen-Owned Small BusinessDepartment of the ArmyW52P1J22F0086
116
Near
2027-01-29$198.7MDDB CHICAGO INC.Department of the ArmyW9124D24F0010
116
Near
2027-01-29$951KSENSIS INC.Federal Motor Carrier Safety Administration693JJ426F00008N
118
Near
2027-01-31$5.2MGSD&M LLCDepartment of the Air ForceFA300225F0041
118
Near
2027-01-31$279KMINNESOTA BROADCASTERS ASSOCIATIONDepartment of the ArmyW912LM26PA004
142
Out
2027-02-24$7.0MDDB CHICAGO INC.Department of the ArmyW9124D26FA107
146
Out
2027-02-28$498KCONCEPTS, INC.Office of the Assistant Secretary for Administration and Management1605C526F00008
147
Out
2027-03-01$333KMINNESOTA WILD HOCKEY CLUB LPDepartment of the ArmyW912LM25PA007
148
Out
2027-03-02$13.9MMULLENLOWE US INCDefense Human Resources ActivityH9821026FE040
148
Out
2027-03-02$9.6MMULLENLOWE US INCDefense Human Resources ActivityH9821026FE039

Is any of this winnable

Reserved for small business

3%

6 of 49 contracts · $52.8M of $1.8B

Held by the top three

80%

of expiring value, across the three largest incumbents

Only 3% of the expiring value here is reserved, so most of this is full and open and will be contested by primes. The top three incumbents hold most of the value, which usually means a small number of large vehicles rather than many separate opportunities.

Top incumbents

Who holds the most expiring value in this window — the competition you have to beat, not just replace.

  1. 1IPG DXTRA, INC.$819.9M
  2. 2DDB CHICAGO INC.$433.7M
  3. 3GSD&M LLC$143.8M
  4. 4WUNDERMAN THOMPSON LLC$127.9M
  5. 5TRUE NORTH COMMUNICATIONS INC$95.8M
  6. 6MULLENLOWE US INC$54.1M
  7. 7STRATACOMM, LLC$15.1M
  8. 8CROSBY MARKETING COMMUNICATIONS INC.$14.6M
  9. 9MEDIACROSS, INC.$13.1M
  10. 10BETAH ASSOCIATES, INC.$11.7M

Top buying agencies

Who is paying for this work — where the recompete solicitation will come from.

  1. 1Department of Health and Human Services$933.1M
  2. 2Department of Defense$786.0M
  3. 3Department of Transportation$16.1M
  4. 4Department of Justice$11.7M
  5. 5Department of Homeland Security$2.7M
  6. 6Department of Agriculture$613K
  7. 7Department of Labor$498K
  8. 8Department of the Interior$249K
  9. 9Department of State$237K

Showing 40 of 49, ordered by whichever column you chose above. Browse every industry.

What to do with a date

A federal contract is re-bought on a schedule that runs backwards from the day the current one ends — and most of what decides the winner happens before the solicitation is ever published.

By the time a rebid appears on SAM.gov the requirement is written, the set-aside decision is made, and the incumbent has had a year of conversations with the customer. Knowing an end date early is how you get into that year instead of arriving after it.

  1. 18mo → 12mo out

    Research

    The agency is beginning to plan the follow-on. You want to know more about this requirement than the notice will ever tell you.

  2. 12mo → 9mo out

    Shape

    The requirement is being written now. This is when a specification quietly comes to describe one company's way of working.

  3. 9mo → 6mo out

    Sources sought

    The highest-leverage window on the whole clock, and the one most small businesses sleep through.

  4. 3mo → 1mo out

    Solicitation

    The RFP typically posts in this window, and everything about it is fast.

The full sequence, with what closes at each boundary

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